When a musician releases an album, how do they decide what songs are going to be singles? I understand that singles tend to be the songs that they think will be the most popular, but how do they figure this out?
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typically it’s the producer and not the writer or performer who decides which songs to release as singles. part of the producer’s job is to figure out which song or songs are likely to catch attention, and thus prompt people to buy the album.
obviously this paradigm works a little differently now in the era of streaming subscriptions, but the same basic principle is at play. producer selects a single, single gets pushed out to the public every way possible, public hears single, public hopefully likes it enough to seek out the rest of the album.
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