Im not in the music industry, but I think it has to do with how much they want to invest in recording their songs, and how much time a producer is willing to spend on them. Example, if an unknown artist gets a deal with a producer to use a studio, it is probably better for the artist to spend a week recording one song and go back to street gigs rather than spend two months recording a full album if that album only gets a few thousand listens. The producer knows this, and wants lotsa money. So the producer can convince an artist to make a single just to get their name out, and come back later when they have more fans.
Latest Answers