Basically nobody starts out to make a stinker or a bad production (OK, yeah that was the plot of “The Producers”, but anyway) but it happens. By then most of the cost is in it. At that point, make the best of it, small distribution, maybe recoup some on video and streaming.
Probably some of the highest grossing movies sounded like crap in the development stage, and some of the greatest ideas with big stars tanked, so investing in a show just takes guts. Whoever invested in the premise of “Hamilton” took a huge risk.
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