How do big companies assess whether their TV ads were useful or not?
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I am a data scientist and work in a market research company, and we exactly deal with this shit. We collect data ( approximation) on how many people in the locality did watch the ad when it was aired and how many people ended up purchasing it. It’s usually geographical computation. You take a region and you calculate since, calculating over ,let’s say a locality would have high chances of it being null.
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