How do big companies assess whether their TV ads were useful or not?
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As someone who works in sales/marketing, I can tell you that most marketing campaigns (where we display the client’s content across webpages) involves “placing a pixel” on landing sites like their homepage, a product page, etc. We’ll then track how many targets were reached with their ads, how many clicked on the ad (impressions) and how many went to 3 or more pages on the client’s site (engagements).
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