How do big companies assess whether their TV ads were useful or not?
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Family owns a huge construction business..
Target a specific station at certain times. The TV stations (Fios,spectrum) are able to track and group together age groups based off simple account info. so if we want to increase leads for decks, we already know from experience that most people looking to spend 15-30k on a deck are usually above like 45-50 and don’t plan on moving soon.
We know it succeeds based off increased sales and quality sales leads (closing ratios, average sale etc) after we changed and targeted a specific service or product towards a certain demographic. Of course there will be a few strays, which is fine, but for the most part companies know exactly who they are advertising to
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