How do big companies assess whether their TV ads were useful or not?

337 views

How do big companies assess whether their TV ads were useful or not?

In: 5390

21 Answers

Anonymous 0 Comments

One strategy is to use a different toll-free number for ads on different networks, then compare the number of calls to each. Print advertising is similar.

You are viewing 1 out of 21 answers, click here to view all answers.