Asking because I recently got reminded that cars like the LaFerrari (of which there were only 500 made) weren’t just sold to anyone with enough money to afford them, but buyout invitations to a select few were given out and only those people could purchase the cars with their personal initials etched onto the steering wheel and everything.
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They likely have some sort of internal customer rating/ranking system based on number and types of Ferrari’s bought/owned, wealth, prominence/reputation, personal rapport with company and such. Lots of companies do this to offer perks, upgrades, limited products, etc. — some more in the open (ie the tiers of Frequent flyer programs) while some are internal.
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