How do car companies like Ferrari decide who to send buyout invitations to for their limited-production-run supercars?

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Asking because I recently got reminded that cars like the LaFerrari (of which there were only 500 made) weren’t just sold to anyone with enough money to afford them, but buyout invitations to a select few were given out and only those people could purchase the cars with their personal initials etched onto the steering wheel and everything.

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Anonymous 0 Comments

You buy a used ferrari and join your local ferrari club and attend events. There is a minimum amount of events to attend before being allowed to buy a new ferrari. Once you have a new ferrari you keep attending to events all across europe and eventually you will be put on a list of people they will ask when building a limited edition line.

Many Ferraris gain value through the years, since the are both good and rare. But ferrari doesn’t want billionaires to buy thier cars as investments, so they make sure that potential buyers are in it for the driving experience.

edit: source https://youtu.be/G2JeiHxJaxg

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