How do car companies like Ferrari decide who to send buyout invitations to for their limited-production-run supercars?

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Asking because I recently got reminded that cars like the LaFerrari (of which there were only 500 made) weren’t just sold to anyone with enough money to afford them, but buyout invitations to a select few were given out and only those people could purchase the cars with their personal initials etched onto the steering wheel and everything.

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Anonymous 0 Comments

Rapport, mostly. You start with an entry level model, and if you take good care of it they’ll be more inclined to sell you something more special.

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