How do companies who offer free tax filing make profit?

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I became curious of this after seeing some “life pro tips” posts about which tax-filing services are *actually* free. Obviously the big sites will try to squeeze every dime they can out of you, while claiming to be free. But some of these sites are legitimate **and** free, and I don’t understand how they can offer these services and still turn a profit.

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Anonymous 0 Comments

For turbotax and some other tax feeling companies, it’s just a way to get you to use their products. They will tell you later that it’s not actually free for people in your situation and you have to pay to continue using it.

For credit karma tax (previously, it doesn’t exist anymore) and now cashapp tax, it is purely free and they don’t make money of it. It’s a way to advertise their other services for which you pay.

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