how do corporations get away with “house brands” such as Walmart having Equate products that are “Head and Shoulders” shampoo even comparing themselves to them on the bottle and are cheaper?

Question

how do corporations get away with “house brands” such as Walmart having Equate products that are “Head and Shoulders” shampoo even comparing themselves to them on the bottle and are cheaper?

In: Economics

Answer 1

Because they are literally the same product, you are just paying more for the brand name product because the brand is worth that much.