how do corporations get away with “house brands” such as Walmart having Equate products that are “Head and Shoulders” shampoo even comparing themselves to them on the bottle and are cheaper?

Question

how do corporations get away with “house brands” such as Walmart having Equate products that are “Head and Shoulders” shampoo even comparing themselves to them on the bottle and are cheaper?

In: Economics

Answer 1

Here’s something to blow your mind, since you are already having a hard time understanding it:

Many times, those Equate products are made in the same plant that the name brand products are. They just put it in different bottles. You are literally buying the name of the product if you don’t want to buy the generic version.