How do creators of free apps/websites make money?
In: Technology
Most likely they are either selling ad space in their app, companies pay for the advertisement, or they collect data about you and sell it on to companies that use it for marketing. As an example, you play a game on your phone, all of a sudden you start seeing ads about similar games here and there. Or you are using a shopping app to look for baby clothes, all of a sudden a lot of sites are showing you baby-related products.
There are other reasons companies might want data on your shopping habits or what products you enjoy, for instance marketers might use it to gain insight into who the demographic is using a particular service or product in order to tailor a product more towards that group to get an edge over the competition.
Remember: if you are using something for free, you are probably the product.
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