Shows have sponsors, shows are syndicated, meaning sold to networks who air them. Overall, game shows are incredibly cheap to make… you have only 1 highly paid host and the contestants just get prizes. There’s one set, they can film line 6-8 episodes a day so crew is efficiently used. The prize money is way cheaper than a scripted show paying many actors. For ones with huge prizes, those are typically aired in prime time when ad revenue is bigger and the top prizes aren’t won that often.
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