How do manufacturers coupons work?

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Isn’t it kind of dickish to give away coupons for your products that stores have to accept? You’re taking away money that should’ve been the stores without their permission, cutting into their profits. Is there a way they’re compensated?

In: Economics

3 Answers

Anonymous 0 Comments

Stores submit the coupons collected to the manufacturer for reimbursement — hence the name. If it were a store coupon, then it’d be the store losing profit margin.

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