How do manufacturers coupons work?

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Isn’t it kind of dickish to give away coupons for your products that stores have to accept? You’re taking away money that should’ve been the stores without their permission, cutting into their profits. Is there a way they’re compensated?

In: Economics

3 Answers

Anonymous 0 Comments

It’s a promotional agreement. Coupons would not exist it they did not lead to more profit.

Edit: coupons lead to increased customers and more of the product being purchased. How often have your purchased something you would typically not have if you didn’t have a coupon?

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