How do the mobile game ads that no one likes make money, the game is free sonif anyone does care they get the game for free, but they spend so much money advertising that even if 1 out of 100 people spend 1$ it would be hard for them to profit?
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Microtransactions are not to be underestimated. The free to play model basically goes like this: you get the game and it starts fun. The first few minutes or even hours are great and you really start getting into it. After that initial phase progress slows down. Now, you can maintain that fun progress in the beginning but it will cost a couple dollars. You can refuse to pay but it will take you longer to progress. Alternatively you can get a minor boost if you watch this 15 second ad that another company paid to put in the game. Also, we have really cool items that make the game even more fun but you have to open these loot crates. You get the first few free and you can get more over time but if you buy more you get more chances to get that item you want.
Long story short the free to play model uses the same principles as gambling. It rewards you enough to keep you around and spend money but never enough where you are fulfilled. Games you pay for do the same thing now (looking at you EA). So just like gambling it’s not for everyone but there’s a few that fall into it and blow a ton of cash.
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