How do publicity “gurus” and PR agencies sell guaranteed press coverage on sites like Forbes and NY Post?

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I see this all the time.

A Publicist-guru type or PR Agency guarantees x amount of articles that position the client as a successful business person or author. It looks cheesy, and the content is usually vapid. But it’s usually published in sites like [Forbes.com](https://Forbes.com) and NY Post, or maybe local news sites like [FoxLA.com](https://FoxLA.com).

The price seems to vary a lot, with some guys pushing packages for $97 and some charging a couple of grand a month.

Anyone understand how this works?

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2 Answers

Anonymous 0 Comments

Top tier Magazines and publications like Forbes are partnered with the PR agencies and allows them to publish article on them for a chunk.

The result depends on the PR agency you choose (you definitely can’t get the premium service at $90 and you know that.)

Whenever going for a PR agency, go for one that provides you with complete details.

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