Where are all these chicken wing competitions? Almost every restaurant I’ve been to that has chicken wings as a prominent portion of their menu claims they are award winning chicken wings. But I never see any trophies, medals, plaques, or anything that indicates what award they’ve won for their chicken wings.
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This is often a form of “puffery” which is a legal term for exaggeration in advertisement. You can say you have “the best wings in Denver” because it’s a statement of opinion. You didn’t poll the entirety of Denver and come up with that determination. You’re just “puffing” up your products. Puffery is not false advertising because it’s not a quantifiable claim. “The strongest ladder money can buy” may not be specifically true but is legal to say. “Our ladder can support 450 pounds” would be false advertising if it’s false because it’s a quantifiable claim that can sway a purchase. So even if the wings didn’t literally win an award, it’s not illegal to call them award winning.
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