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TV channels have to pay licensing fees to air a show on TV. In turn when an anime show is played on TV the advertising space is sold for commercials. Part of that revenue is used to pay for the show.
Streaming networks like Netflix charge monthly subscription fees instead.
There’s also product placement. If you see a name branded thing in a TV show or movie you can almost guarantee that brand paid good money for that product to be there.
Like all shows anime makes money selling DVD/BluRays, ticket sales for theatres, merchandising (posters, costumes, toys, etc)
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