title. social media sites are based around the social aspect of interacting and sharing with other people, and its unlikely that people would start using it when theres only a handful of other people. so how exactly do they start up a user base?
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You start with an idea that targets a certain niche that noone else has targeted, or at least not dominated the market yet. So like Instagram, they weren’ t the first photo sharing site, but they targeted the niche by making a quick and very convenient photo sharing platform where you can easily see what you friends and celebs are posting.
In recent times, the strategy has then been to create demand for the platform among the population. Main way is to artificially limit the supply so people are clamouring for it. Back in the early days you needed an invite from an existing user to set up Facebook, heck or even Gmail. Creating that FOMO gets people eager to join the platform. You can also create demand by just making the platform ‘cool’ in general. I’ve seen modern platforms do this by targeting influencers and celebs first. Get them on board and posting stuff, and fans will want to get on board as well.
Thereafter its about ensuring your platform continues to serve the niche it was intended for and hope people.dont jump ship to another platform.
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