title. social media sites are based around the social aspect of interacting and sharing with other people, and its unlikely that people would start using it when theres only a handful of other people. so how exactly do they start up a user base?
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Money and marketing decisions! Just like any other business. Where does the first customer come from? It depends!
It depends on the specific social media site. Some focus on a particular niche first — for example, Facebook partnered with colleges and universities.
Others pour money into advertising to help find new users.
Others focus on a feature or functionality at first — for example, Twitter differentiated itself with the character limit. Instagram started as a photo editing/sharing platform.
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