The colors have little to do with anything, other than identification.
Black bears (species Ursus americanus) are generally mild mannered bears and fairly timid around humans. If you make yourself appear larger and more frightening, they will assume that you could mess them up and leave.
Brown Bears (species ***Ursus arctos***) are big and strong and pretty much an apex predator. They are much much larger than humans, so there’s little way to make them think you are going to beat them in a fight. So, your best bet is to play dead and hope they won’t try to hurt you anyway. Brown bears also use what is called bluff attacks, so playing dead will make them think they won.
White bears aka Polar Bears (species ***Ursus maritimus***) is the largest bear. They don’t bluff attack, so they are really attacking and won’t stop if you play dead.
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