How do these Chinese Content Farms, where dozens of people sit packed in front of selfie rings in dilapidated locations, work? What are they streaming?
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The answer can be varied. In some cases, they’re not actually streaming anything. They’re basically taking classes in how to be a streamer. It’s like a training lab. If they do well, they’ll “advance” and be given a studio, which is basically a room mocked up to look like a bedroom. Often, it’s basically just a cubicle with a desk and a carefully constructed backdrop with items designed to create a brand persona. This could be gaming, fitness, makeup, cooking, etc. From there, they’ll create an instagram, Tik Tok, etc. presence that can be monetized. The farm gets a cut of all of their income.
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