How do TV commercials work?

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Is someone sitting in a control room somewhere trying to fit commercials in before the live program is back?

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15 Answers

Anonymous 0 Comments

Each show will have set blocks for ad breaks. The breaks will be of a certain time – e.g. three or five minutes. The ads are usually 30 or 60 seconds long (sometimes 15), so will fit into the ad break block.

For TV shows there is usually a fade in/fade out allowing you to trim to exactly the second for ad breaks, movies will tend to be shown with a “stinger”, the logo of the channel broadcasting generally, or sometimes a title card of the movie.

The shows and ad breaks are all timed by a computer. Sometimes for live sports coverage there will still be people manually throwing to a commercial break, but in general it is all automated now.

Anonymous 0 Comments

Each show will have set blocks for ad breaks. The breaks will be of a certain time – e.g. three or five minutes. The ads are usually 30 or 60 seconds long (sometimes 15), so will fit into the ad break block.

For TV shows there is usually a fade in/fade out allowing you to trim to exactly the second for ad breaks, movies will tend to be shown with a “stinger”, the logo of the channel broadcasting generally, or sometimes a title card of the movie.

The shows and ad breaks are all timed by a computer. Sometimes for live sports coverage there will still be people manually throwing to a commercial break, but in general it is all automated now.

Anonymous 0 Comments

If you watched Joker, just after the scene where Arthur shot Murray, the scene zooms out on a bank of multiple screens showing different studios like ads, news anchors on the waiting, and reporters on the field. Some top guy decides which screen to air. Ads are pre recorded so they select which ad to play and how many times depending on cost of airtime vs amount paid. Also see The Interview, Eminem scene for additional “behind the scenes” info.

Anonymous 0 Comments

If you watched Joker, just after the scene where Arthur shot Murray, the scene zooms out on a bank of multiple screens showing different studios like ads, news anchors on the waiting, and reporters on the field. Some top guy decides which screen to air. Ads are pre recorded so they select which ad to play and how many times depending on cost of airtime vs amount paid. Also see The Interview, Eminem scene for additional “behind the scenes” info.

Anonymous 0 Comments

If you watched Joker, just after the scene where Arthur shot Murray, the scene zooms out on a bank of multiple screens showing different studios like ads, news anchors on the waiting, and reporters on the field. Some top guy decides which screen to air. Ads are pre recorded so they select which ad to play and how many times depending on cost of airtime vs amount paid. Also see The Interview, Eminem scene for additional “behind the scenes” info.