Think of a broadcast as a single stream that everyone has to watch at the same time. It’s actually pretty difficult to get ratings figures, because you only send out one ‘copy’ of the show. You have to use surveys – literally ask a bunch of people, and then extrapolate the final number.
With streaming, your device is requesting the show from a computer called a server. The server sends a copy of the show to whomever requests it. To measure ratings, all we need to do is count the number of requests for the show.
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