1. Cognitive dissonance. If there is a difference between your thoughts and your actions your thoughts will change to match your actions.
So you get someone to do something without a good reason. One they have taken even a tiny action they have given up their defenses.
So a Trump voter took a chance on him as an outsider etc. and took an action. Those people now confronted with the pain of that decision can about they were wrong and endure some mental pain or think that they were right and everyone is just it to get him for the lolz.
The original study had people stack pennies in the basement of a lab for a long time. Then asked them to help recruit for the study. Group A. Got paid $5 group B got paid $100. When they came back to get paid thry were asked about the stacking pennies. A said “it was interesting, I was helping science…” B said “that was boring.” A had no good reason to lie to other students so they believed their own lies. B got $100 to lie and so they didn’t believe their own lies.
So now image you’re a deplorable who gave Trump $50 and got in a fight at Thanksgiving over him… for no good reason. Now you BELIEVE!
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