As an example – I read recently that Gemini man (Will Smith movie) was a box office bomb and paramount lost 111mn USD because of this movie. However the budget is 138mn USD and box office collection is 173.5mn USD. With box office collection this high and budget lower than box office, what were the reasons for paramount to lose 111mn? Baffling to me.
Source: https://en.m.wikipedia.org/wiki/Gemini_Man_(film)
In: Economics
The production budget doesn’t include marketing. I believe the rule of thumb is that after marketing, a movie needs to make roughly twice its production budget to be profitable, but I could be wrong on that part
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