There are two things to consider.
The first is that lighting aims for the tallest items in the vicinity – in a suburban area this will often be things like large trees which can regularly be taller than the houses surrounding them.
The second is that when taller items aren’t nearby, structures will take the hits. We know this happens though, so we can prepare by fitting tall buildings or other structures with lightning conductors that will safely transfer the energy from the lightning to ground.
So this means that trees end up being fairly obvious targets – as we can see the damage impacted on them – while buildings tend to get hit in a much less spectacular and firey way.
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