We all know how big they are, what I don’t understand is how they manage to sponsor literally everyone, from the smallest content creator to the most known, what baffles is that they do this on an international scale, on every corner of the world you will see a youtuber or a streamer being sponsored by them
In: Economics
Youtube ads pay about $2-8 per 1,000 views.
Sponsor payment is on top of that, so it is just extra money for the channel. They may pay as low as $2 per 1,000 views or as high as $30 per 1,000 views.
At $10 per 1,000 views they are paying only $10,000 for a video with 1 million views. A 30 second commercial on a national tv network costs on average $115,000 to show it once. So they can sponsor 10 million views of youtube videos for the cost of one 30 second commercial airing.
Because the pay per view, the size of the channel does not matter. Sponsoring a lot of small channels costs the same as if they were sponsoring one large channel.
https://www.shaunpoore.com/youtube-sponsors/
https://fitsmallbusiness.com/tv-advertising/
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