We all know how big they are, what I don’t understand is how they manage to sponsor literally everyone, from the smallest content creator to the most known, what baffles is that they do this on an international scale, on every corner of the world you will see a youtuber or a streamer being sponsored by them
In: Economics
They sell a service that’s narrowly targeted. That target audiance happens to be almost exactly equal to the people who watch YT. It makes YT sponsorship very effective to reach their target customers.
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