How does the concept of “Buy one get one free” works in marketing? How does this strategy prove profitable for companies?
In: Economics
Ever wonder why they make you walk past all those shelves to buy something?
People aren’t good with the small purchases. By offering 2 for the price of one supermarkets are trying to entice you by making you think that you’ll be saving (which you are) but by buying that, they make profit by making you buy something which you normally wouldn’t buy.
Furthermore they lure you into their shop, like bait lures a fish, past all their shelves. Then you see and scoop up all their other discounts, making them even more money.
TL;DR it’s a supermarket ploy designed to make people impulse buy.
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