How does the concept of “Buy one get one free” works in marketing? How does this strategy prove profitable for companies?
In: Economics
If you know say a supermarket often has lots of buy one get one free offers, you are more likely to go there to pick up the deals (which essentially sell at cost or just above, so no loss for the company), however you’ll do all the rest of your shopping there as well. So it’s simply to entice customers to come through the door, pick up some deals, and then spend full price on everything else they need
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