How does the Mandela Effect work?

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Sitting here, eating lil *Chick*-fil-A, and I know, know, KNOW it used to be **Chic**-fil-A. The company has claimed it never was. Of course I’m not the only one to recognize it, and it got me thinking…how in the hell does *that* work? What’s the reasoning behind it?

[Potential evidence that may or may have not been shopped](https://external-preview.redd.it/oMP_BhE3XQA6jzustCYX0hMImg5Sn921aVfJqAA7tgI.jpg?auto=webp&s=5f946da110099adecf88bf1ed2226e9713c5dbb5)

[Bonus](https://external-preview.redd.it/oMP_BhE3XQA6jzustCYX0hMImg5Sn921aVfJqAA7tgI.jpg?auto=webp&s=5f946da110099adecf88bf1ed2226e9713c5dbb5)

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7 Answers

Anonymous 0 Comments

A lot of it is just priming. If I asked you if you remember that John Houston movie from the 1980s with Molly Ringwold and Matthew Broderick, there is a good chance you’ve never thought about that before, and are now trying to cobble together imperfect memories of 1980s teen angst movies to reach the conclusion I’ve led you to. Essentially an elaborate trick question.

Similarly, you likely never thought too hard about chicken franchise names until someone suggested a plausible but false alternative. You never really knew how the Berenstain Bear’s were spelled, so you assumed the much more common -stien over the unusual -stain.

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