Sitting here, eating lil *Chick*-fil-A, and I know, know, KNOW it used to be **Chic**-fil-A. The company has claimed it never was. Of course I’m not the only one to recognize it, and it got me thinking…how in the hell does *that* work? What’s the reasoning behind it?
[Potential evidence that may or may have not been shopped](https://external-preview.redd.it/oMP_BhE3XQA6jzustCYX0hMImg5Sn921aVfJqAA7tgI.jpg?auto=webp&s=5f946da110099adecf88bf1ed2226e9713c5dbb5)
[Bonus](https://external-preview.redd.it/oMP_BhE3XQA6jzustCYX0hMImg5Sn921aVfJqAA7tgI.jpg?auto=webp&s=5f946da110099adecf88bf1ed2226e9713c5dbb5)
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Memory is still a bit of black box for science, so we don’t know _exactly_ why this happens.
One of the theories is that memory doesn’t work like opening a file on your hard drive – which is perfectly saved every time. Instead, every time we remember something, we “resave” the updated memory, which allows inconsistencies to be introduced. After a while, we aren’t remembering an event or a fact anymore, but rather remembering the memory of the memory of the memory, etc. of that event or fact. At some point in time, you memory of Chick-fil-A got “resaved” without the K, and every subsequent recall “resaved” it the same way.
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