How does the Mandela Effect work?

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Sitting here, eating lil *Chick*-fil-A, and I know, know, KNOW it used to be **Chic**-fil-A. The company has claimed it never was. Of course I’m not the only one to recognize it, and it got me thinking…how in the hell does *that* work? What’s the reasoning behind it?

[Potential evidence that may or may have not been shopped](https://external-preview.redd.it/oMP_BhE3XQA6jzustCYX0hMImg5Sn921aVfJqAA7tgI.jpg?auto=webp&s=5f946da110099adecf88bf1ed2226e9713c5dbb5)

[Bonus](https://external-preview.redd.it/oMP_BhE3XQA6jzustCYX0hMImg5Sn921aVfJqAA7tgI.jpg?auto=webp&s=5f946da110099adecf88bf1ed2226e9713c5dbb5)

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