How does the Netflix business model allow them to spend hundreds of millions of dollar on producing original movies and translate that to profit?

Question

For example, just announced is “The Gray Man” which Netflix is producing for $200M. Since the vast majority of the people who will watch it already have Netflix subscriptions how does Netflix actually make profit off this movie?
It’s not like it will encourage someone who’s subscription expires months after to hang on because of that one movie so where is the gain?

In: Economics

Answer 1

Not Netflix, but look at the Game of Thrones megahit on HBO. People subscribed just to see what everyone was talking about. The online providers have a cash turnaround that traditional studios/distributors/theatres can only dream of.