Sometimes, instead of taking a cut from the transaction, Uber will take a loss. Like, the customer will pay $7, and Uber will pay the driver $10. This happens a lot when Uber has special deals trying to get new riders or when Uber starts serving a new area. Uber will offers big discounts for new riders, or big pay bonuses for new drivers, so that Uber loses money with every ride for a while. This also sometimes happens when shared rides are happening. A rider asks for a shared ride, and Uber sets the cost at $7 and to pay the driver $10, expecting that another person will ask for a shared ride, and thus get put into this ride for another $7. But if no suitable ride is asked for, Uber just eats the loss and the rider gets a solo ride for below cost.
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