Think of it like the stock market. The stock market is a place where you can buy a small piece of a company. The price you pay for that share of a company is based not only on the value of the company, but also on how you think the company is going to do in the future. If you were offered a share in company A, which you know will be successful, and company B, which you know will fail, you will feel that owning a part of company A is more valuable than company B.
Currency markets are the same thing, but instead of companies, you are betting on the economy of different countries. Countries with a prospering economy become more valuable, while countries with an economy in recession are less valuable.
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