The ubiquity of their brand and how they’ve an alternative for every product is mind boggling. How this is not deemed destructive? It feels like a monopoly (though it’s technically not). Is this not eliminating entrepreneurial incentives since the biggest store in the world is filling its shelves with its own products?
In: Economics
Answer: there are many people who will gladly accept reduced quality in order to save money. Now and then you will find a store brand that is just as good as the well-marketed product. In that case, buying the store brand makes good sense for anyone. Over-the-counter drugs are a good example of this. Ibuprofen is ibuprofen whether it is called Advil or something else.
But more often, the store brand is slightly inferior, and people choose to save money and accept the slight downgrade.
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