0/1 is the same as on/off (amplitude modulation) or green/red (frequency modulation) or up-down/left-right (linear polarization) or clockwise/counter-clockwise (circular polarization), etc…
As long as you can distinguish two different state, you can decide one state is 0 and the other is 1. Note that if you can distinguish between 4 states, then you can transfer 2 bit at a time, etc…
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