Because even though fructose (the main sugar in fruit) is a simple sugar, when it’s eaten in whole fruit, it comes packaged with water and fiber and other nutrients, which slows its absorption (reducing the insulin spike). In addition, it’s less concentrated, and the bulk of the fuit helps you feel full so you don’t get as much sugar in one sitting.
The simple sugars in fruit juice, soda, and sugary foods are rapidly absorbed.
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