How on earth did Steemit, Medium, and similar platforms attract early writers?

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How on earth did Steemit, Medium, and similar platforms attract early writers?

In: Economics

For Medium, the creator of it Ev Williams (who was a major player in startups/silicon valley, and former CEO of Twitter) used his enormous connections to get early adopters on the platform, which at the time, was invite-only to publish (but viewable by anyone). It succeeded, but don’t read too much into it, as likely a dozen other companies doing the exact same thing, emerged and failed before, during, and after, and sometimes why one of these tech platforms succeeds and others fail, even with big names behind it, can be somewhat random.