How people actually pull off new non-profit pages on social media like instagram?

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I can understand if you have a business, then it becomes an investment. What about the cases of humor pages or art pages where you don’t usually expect get profit? Of course once you get a base and keep providing good content, people will share, comment making it more visible. But how such pages make themselves visible immediately after creation?

In: Technology
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Word of mouth. You tell all your friends and other people in the humor/art/… business.