As to what song they decide to play, sometimes it’s completely up to the DJ if it’s an independent radio station – they pay a general music broadcast license. Other times, the radio stations are owned by corporations that also own record labels and therefore push their own content on their radio stations in order to market it to the public. Sometimes those corporations also own luxury brands and so tell the music artists to include Gucci, Louis Vuitton etc in their lyrics (but you didn’t ask about that).
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