You can also check out Snow Macaques and salted yams. It shows how culture tastes are formed and dispersed through a primitive culture.
A snow macaque discovered that yams dipped in salt water became delicious. He taught this to his friends, who began bullying any ape that didn’t dunk their potatoes into the sea water. Eventually, all of the other Macaques were forced into accepting the custom, completely unaware of the nutritional benefits to the minerals in the sea water.
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