If I brush my teeth twice a day and always use extra whitening toothpaste then why aren’t my teeth super white?

Question

If I brush my teeth twice a day and always use extra whitening toothpaste then why aren’t my teeth super white?

In: 31

Answer 1

They are not really under any obligation to make your teeth “super white” – just to whiten more than a non-whitening version of the toothpaste.

There are other more expensive products and techniques that can make your teeth much whiter. Since toothpaste is a cheap product it doesn’t make sense for it to have to work really hard to do super whitening.

There is an effective maximum price that a typical customer will pay for that toothpaste, so at a certain point, adding whitening effectiveness will only add cost and will result in less profit.