Because entire galaxies simply are not that bright relative to how spread out they are. (And because GRBs are very brief events, not long-lasting glows.)
The Andromeda galaxy shines in the night sky for half the year, and it’s *much* closer to us than quasars. It isn’t quite as intrinsically bright, but it’s so much closer to us that it’s much brighter in the sky – but even then, it’s barely bright enough to make out with the naked eye. It’s not small in the sky: if you could see the whole thing, it’d be much larger than the Moon. If it were brighter, it [would look like this in the sky](https://pbs.twimg.com/media/BrkegNLCEAApc6K.jpg) – it just isn’t.
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