Because when your metabolism evolved sugar was very scarce. Meaning your brain hardwired itself to find it extremely enjoyable. Now that it is not scarce, you’re stuck with a brain desperate for foods which you can easily acquire in excess.
You can try starving yourself for a few days, and then try to eat a food you normally dislike. It will taste much better. Im slimming down a bit, and just smelling bread triggers something in my brain after just a few days running a calorie defeceit.
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